With a background in cognitive psychology and mechanical engineering (Human Factors), I’ve worked in Experience Design for 25 years. In my career I’ve been a developer, information architect, researcher, designer—and now CEO—within small teams and large.

I take a human-centered approach to design—for both the people I design for *and* people I work with. I believe in an integrated, collaborative design process where every opinion is valid and the best solution prevails.

In 2022, I left my role as Principal Director of Design for the Modern Life initiative at Microsoft to start Mederva Health, a Y Combinator backed healthcare startup focused on improving access to medical expertise. We've helped thousands of people get access to better care and are working with US patients to improve issues that are preventable.

In 2016 I joined MileIQ, a 30-person, small-business startup that was acquired by Microsoft. Until 2022 I lead a multi-discplinary design team for Microsoft in San Francisco, which supported MileIQ, Spend, and other consumer product initatives.

From 2011–2016 I led design for Ginger.io, an MIT-founded, mobile healthcare startup focused on mental health care (which is now Headspace Health). I was the sole designer for the first two years, and managed a small team of designers and developers from the outset.

We raised $28 million and were named one of The World’s Top 10 Most Innovative Companies in Healthcare by Fast Company.