Information Architecture, Interaction & UI Design.

In order to compete in the extremely competitive Search Marketing arena, Microsoft decided that a desktop application which was tailored to the needs of the hardcore Search Marketer would give them an edge.

They had a few basic features in mind, but needed: help brainstorming different types of tasks for the voluminous data these users deal with daily; to design a UI that was intuitive and scalable for the complex procedures their users performed; and they wanted it all to possibly fit within their suite of Office applications.

Information Architecture, Interaction & UI Design, Visual Design, CSS/XHTML Development.

The public transportation group of the Boston metro area needed to redesign their web presence from the groundup; everything was to be scrapped and an entirely new framework, design and implementation was to be launched. They needed to give their regular users tools to help them on their daily commutes, but still have it accessible for out-of-towners and the neverending rush of new residents that come here every fall.

A new featureset, a new design, new kinds of interaction - all with standards-compliant XHTML & CSS and 508c accessibility compliance.

UI Design, Icon Design.

Kodak had launched an internal initiative to align all of their UIs under one visual style - they called it "Exhale."

They needed to re-design the menu interface for a new series of printers they were bringing to market, but had limits to how much they could change the interaction models - all the while trying to stay consistent with the "Exhale" initiative.

Information Architecture, Visual Design, Information Graphics.

The adCenter Desktop project described above came out of this product - Microsoft's search marketing platform: adCenter.

Microsoft needed help understanding what their customers wanted, and why they were choosing certain other products over adCenter. They wanted help redesigning the information architecture of their existing application, iterating on a few different visual designs to present to focus groups, and wanted to represent those focus group findings visually so they could plan the next phase of their product.

Information Architecture, Visual Design, Interaction & UI Design.

One of the main perks of working at the Boston Red Sox is the access that employees get to Red Sox tickets.

There was an arcane method of requesting tickets that each employee needed to endure in order to be eligible for tickets; on top of that, there were employees that needed to manage all these ticket requests. The Red Sox needed a spartan web application that would make both the Ticket Request process and the Request Management tasks easier.

Information Architecture, Visual Design, Interaction & UI Design.

PHT Corporation is a market leader in software that is used by patients for clinical trials. They have an exclusive partnership with Palm, Inc. that allows patients to have a portable, network-connected interface allowing them to input how they feel anywhere and at any time.

PHT needed to showcase their Palm-based Logpad product, and wanted to create a Flash demo that allowed potential clients to create a mock-study and view it just as any patient would.

This Flash demo was featured on Palm's website.

Information Architecture, Visual Design.

Gillette was on the verge of launching the worldwide campaign for its latest product: the Gillette Fusion Phenom razor, and they needed a different spin on the types of product-based websites they were used to in the past.

Information Architecture, Visual Design, Interaction & UI Design.

The Logpad project described above showcased what patients use in clinical trials to record how they feel throughout the course of the trial; But PHT wanted to redesign how the Study Coordinators managed all the patients and the data they were recording that was so important for their clients.

They needed help defining the different tasks Study Coordinators did on daily basis, and needed a web-based UI that would make the management and recording of trial data that much simpler.